From the most successful German enduro rider of all time to the brand.

Twelve German, two European championship titles, an overall victory at the Sixdays Isle of Man and twelve Sixdays gold medals: an impressive list of motorsport successes that only marks the top of the long list of victories. Heino Büse is a living racing icon. “I started riding motorcycles as a teenager, but even back then I preferred riding off-road rather than on the road, on a Kreidler with a three-speed manual transmission. My friends encouraged me to continue doing cross-country sports. The word enduro didn’t exist back then.”

This is how the young Heino Büse enters the world of off-road racing. However, there is little money to be made from it, so a career is needed. Heino Büse joins the Bundeswehr as a professional soldier, although not, although it makes sense, as a motorcyclist. He can only indulge in his hobby in his free time. Heino Büse remains with the Bundeswehr, where he trains young officers as a staff sergeant. In 1982 he gave up off-road racing and began to set up a motorcycle accessories business alongside his work at Barras. This was the birth of Heino Büse MX Import GmbH and the BÜSE label.